For someone who is always busy editing, filming, shooting and directing there is simply no amount of time in a day. You want to create a bold brand. Representing everything you do, and showing the unique lens you turn on your projects. Yet how best to convey your idea? 

The dynamics of the logo are based on old film reels, with the burn holes on the side. The starting of a filmreel is represented in the juxtaposition of the top and bottom half of the logo.