Adepto (a Movement Education Platform) came up with the idea that they would like to start a podcast in which they interview people to see what made them tick. Not necessarily about sports or movement. No, Adepto wanted to talk about their personal life, their hobbies or their past. The sole focus of the interview was to make people think and rationalize.
This was to be accomplished through the flow of the conversation with the guest on the podcast.
After a year we decided that the portrets were nice, but the we wanted to show more fluidity and movement in the podcast. We did a redesign in which the picture of the guest would be central and the style became more clear and sophisticated.