CLIENT: Pier 15

Oh man, what to do when your favorite summer hangout asks online if anything is missing at their location? You reply yelling DARTBOARD! The funny thing is they received a lot of questions if they had a dartboard available the year before. PIER15 totally forgot about it but we didn’t!

We designed a metal ring around a dartboard surround which was in touch with the skateculture that is PIER15 , and has the right “chilling-at-the-bar-drinking-beers-and-want-to-do-something-sporty-but-not-to-sporty vibe”.

We added some illustrations in the metal ring to spice it up and give it its own distinction. The text which reads: “Don’t drink and dart” which is self-explanatory. There are to many drunk people darting and hitting friends.

It has its own style yet seamlessly blends in with the PIER15 vibe. Head on over and throw some darts!